● Logo design · Signage

Meral Yaman Beauty

Meral Yaman Beauty is a beauty centre named after its founder, and the brand needed to feel personal, feminine and carefully made. I explored three directions, settled on a gold MY monogram and delivered the logo in general, white, Instagram and signage versions.

Client: Beauty centre
Period: Jul 2026
My role: Logo and identity designer
Scope: Logo designLogo variationsSignage designMockups and presentation
Tools: Illustrator Photoshop Canva Flow

Project showcase09 pieces · Click to enlarge

Goal

In beauty, the first impression is often a shop sign or an Instagram profile picture. My goal was a mark that feels calm and luxurious in a crowded sector without tipping into excess. The logo had to read with the same elegance on the building's facade and in a small profile circle.

Process

I explored three directions: a handwritten “My” finishing in a butterfly and a polish brush, a calligraphic “Meral” signature and a gold MY emblem inside a frame. In the early idea stage I used AI image generation as a moodboard tool; the final logo I drew by hand in Illustrator and built as a vector.

The final logo

For the final I built an MY monogram in high-contrast serif letters, with a fine flourish that wraps around them and ends in a butterfly. Below sits a widely spaced serif name between two thin rules. The gold gradient gives the brand a warm sense of luxury, while the white version holds up on dark grounds and the simplified Instagram version stays sharp at small sizes.

Applications

I carried the logo into a horizontal layout for the salon sign, with the Instagram handle and phone number. Raised-gold and facade-sign mockups show how the brand will sit in the physical space; the aim was for clients to sense the quality before they walk in.