Eray Eroğlu
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● In-house creative lead · 1 year

Piksel Akademi

Piksel Akademi is an IT career academy based in Antalya with a branch in İzmir. From April 2025 to April 2026 I was its only creative, running social media, reels and video, an AI ad film, citylights and all print, and I also taught in the graphic design and video courses. This page shows that year's campaigns, print and films in full.

7K → 22KInstagram followers in one year
4viral pieces
2branches, one creative
Client
IT career academy · Antalya & İzmir
Period
Apr 2025 – Apr 2026
My role
Creative lead & instructor
Scope
Social media campaignsAI ad filmReels & motion graphicsVideo editingCitylights & outdoorFlyers, booklets & catalogsPresentation designTeaching
Tools
Photoshop Illustrator Canva Premiere Pro After Effects Nano Banana Veo Flow FL Studio
Links
instagram.com/pikselakademi ↗pikselakademi.com.tr ↗
Project showcase138 pieces · Click to enlarge
01

Goal

My goal was to turn Piksel Akademi, seen as a local course centre, into a modern, recognisable tech-education brand. I built a system in which every course is told through one strong idea and both branches, Antalya and İzmir, speak the same language. For a year I ran social media, video, outdoor and print from a single hand, and to carry that load as one person I designed every campaign as a reusable system rather than a one-off piece.

02

A recognisable campaign language

For each course I created one key visual and carried it to posts, reel covers, stories, flyers and citylights with the same rules: a fixed headline and footer layout, Montserrat weights, the academy's lime and cyan, and app icons that explain the course at a glance. Some image parts came from Nano Banana; the compositing, retouching, typography and final grade I did by hand in Photoshop. The aim was that even in a fast scroll, a post would read as Piksel Akademi.

03

Enrollment-driven content

The content's real job was enrollment. I planned the calendar around intake periods: early enrollment, last seats, course started and online consultation announcements went out in the same order every term. Step-by-step videos on booking a consultation, a bring-a-friend discount, one-page curriculum sheets and free demo classes were designed to turn interest into a conversation and then a registration.

04

The AI ad film and motion

I made a 52-second ad film for the Graphic Design course. After the storyboard I built the scenes as stills with Nano Banana, animated them with Veo in Google Flow, and cleaned up and cut every shot in Premiere Pro and After Effects; I made the sound design in FL Studio and completed it with outside support. The film went viral and started the account's growth: four pieces went viral that year and followers rose from about 7,000 to 22,000. I also turned the static campaigns into reels in After Effects, designed the coffee-cup logo of the Pikselle Kahve Molası series and edited its episodes from footage delivered to me.

05

The İzmir launch and print

For the İzmir branch launch I designed the “Piksel Akademi Artık İzmir'de!” (now in İzmir) citylights. Pairing giant type split into syllables, TA-SA-RIM and YA-ZI-LIM, with objects like a tool bar and a mouse made each course readable from a distance, and I carried the same language to the Antalya citylights and the A4 flyers. The 2026 curriculum booklets, a 26-page corporate training catalog, presentations and business cards completed the print side.

Graphic Design course · AI ad film

September 2025 · 01 pieces

The film that went viral and started the account's growth. I built the scenes as stills with Nano Banana, animated them with Veo in Google Flow, then cut, cleaned and finished them in Premiere Pro and After Effects. I made the sound design in FL Studio and completed it with outside support.

Citylights & outdoor · Antalya & İzmir

September – November 2025 · 06 pieces

118.5 × 175 cm citylights: three designs for Antalya and two for the launch of the İzmir branch. Giant type split into syllables became the campaign's signature.

Flyers & posters

August 2025 – May 2026 · 09 pieces

The front carries the campaign key visual and the back the curriculum; the syllable type from the citylights continues on the flyers.

April 2026 · Enrollment campaigns

April 2026 · 09 pieces

March 2026 · Campaigns

March 2026 · 07 pieces

February 2026 · Campaigns

February 2026 · 07 pieces

January 2026 · Campaigns

January 2026 · 11 pieces

November – December 2025 · Workshop, Unity and new-year campaign

November – December 2025 · 04 pieces

October 2025 · “The digital world of the future” carousel

October 2025 · 06 pieces

One animated slide per course; the reel version tells the same story in a single video.

Graphic Design course · 4:5 post series

September – December 2025 · 07 pieces

One strong image per post with a fixed headline and footer layout, keeping one campaign language across the series.

Software course · Campaign series

September – December 2025 · 09 pieces

Social Media & Digital Marketing · October intake

September – October 2025 · 04 pieces

August – October 2025 · Enrollment and online consultation campaigns

August – October 2025 · 08 pieces

August 2025 · “5 golden tips for graphic design students”

August 2025 · 07 pieces

July 2025 · Early enrollment for September

July 2025 · 03 pieces

I prepared variants for Antalya, İzmir and both branches together; the joint versions are shown here.

Pikselle Kahve Molası · Q&A series

July – August 2025 · 03 pieces

I designed the series' coffee-cup logo and animated its opener. The footage was delivered to me; the edit, colour, audio and captions are mine.

IT Summer Camp

April – May 2025 · 02 pieces

Special days

July 2025 – April 2026 · 18 pieces

Curriculum booklets

January – April 2026 · 08 pieces

I laid out the curricula written by the instructors in one system for every course: a cover, course details and content module by module.

Online course one-pagers

July – December 2025 · 06 pieces

Piksel4Business · Corporate training catalog

November 2025 · 01 pieces

A 26-page catalog of training for companies: one page template per course, references and contact.

Company presentation

May 2025 · 01 pieces

AI Automation (N8N) course presentation

February 2026 · 01 pieces

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