● B2B brand launch · Social & print

Piksel Business

Piksel Business is Piksel Akademi’s training, ISO and consulting brand for companies. From the ISO training series in February 2026 to the launch in April 2026 I built the brand’s social media language, producing the Instagram launch, the promo reel and the trifold brochure used in sales meetings.

24social posts

1reel

1trifold brochure

Client: Piksel Akademi’s corporate training brand · Antalya
Period: Feb – Apr 2026
My role: Creative lead, designer, video editor
Scope: Corporate visual languageInstagram launchBrochureReel editingAI-assisted image production
Tools: Photoshop Canva Illustrator Premiere Pro After Effects Gemini

Project showcase27 pieces · Click to enlarge

Goal

Piksel Akademi was known for individual career training; with Piksel Business the audience shifted to companies’ HR, quality and senior management teams. My aim was to make that shift visible: a brand perception distinct from the academy’s energetic, student-focused voice, able to present serious subjects such as ISO standards and corporate transformation with a credible tone, while still reading as part of the same family.

Visual system

Around the red and grey brand mark I built a system of dark red-to-black gradients, glass cards and glossy red 3D objects: a staircase for growth, a puzzle with a key for data protection, an open road for goals. Headlines use the heavy weights of Montserrat, and a fixed footer on every post carries the phone, web and Instagram details. I generated some of the objects and scenes with Gemini and finished the compositing, colour and typography by hand in Photoshop. A reel that presents the ISO lead auditor trainings with glass cards supported the launch.

Content flow

I prepared the launch with a five-post ISO training series in a light tone in February 2026, then moved to the dark red launch language in April. The posts do three jobs: introduce the standard trainings one by one from ISO 9001 to 45001, announce management trainings such as leadership, risk and KVKK, and reinforce corporate trust with brand messages like “Every goal is possible” and “Climb the steps”. Each post focuses on one subject and points to contact through the same footer.

Brochure

In April 2026 I designed a trifold brochure for sales meetings. It brings the service areas, course topics and a QR route to contact into a single fold, carrying the red and grey language from social media into print so the brand looks the same at every touchpoint.