● AI jewellery editorial · virtual model

Onearj

Onearj is a new jewelry boutique in Antalya selling ethnic, statement pieces. Ahead of its opening on 17 January 2026 I took on its product imagery. With no photo budget, I moved the whole catalog, from silver head chains to amber necklaces, into a forest editorial built around a single virtual model.

92editorial frames

1virtual model for the whole catalog

53second reel

Client: Jewelry and accessory boutique · Antalya
Period: Dec 2025 – Feb 2026
My role: Creative director, designer, video editor
Scope: Virtual castingJewelry editorialReel editing
Tools: Photoshop Canva Illustrator Premiere Pro After Effects Nano Banana Gemini Veo Flow

Project showcase111 pieces · Click to enlarge

Goal

A new boutique makes its first impression on Instagram before its doors open. My aim was to position a small shop like an established jewellery brand and to build a consistent, premium product library for both the website and social media.

Virtual casting

I designed the face to carry the brand's wild, mystical spirit: natural freckles, minimal make-up and dark hair pulled back to leave room for the jewelry. Once the face and full-length reference were locked, I built every product on the same woman, so the catalog reads as one magazine shoot rather than a patchwork of different models.

From product shot to editorial

The starting point was phone photos taken in the shop, with pieces on a mannequin head or pinned to a card. I generated the scenes with Nano Banana, then placed the jewelry on the virtual model in Photoshop and rebuilt light, skin texture and metal reflections by hand, keeping every link, stone and drop true to the original. The first samples in December tested the same method in dark studio light.

The forest editorial

For the concept I chose a mossy forest, side light filtering through leaves and a palette of deep green, brown and amber. Head chains get macro shots, earrings profile portraits and necklaces shoulder crops, so each product type has its own framing. I wanted to sell the jewelry as part of a character, not as an accessory.

Special Series reel

From the editorial stills I generated image-to-video clips and cut them in Premiere into a 53-second vertical film that opens on a “Special Series” title and closes on onearj.com. The edit moves from head-chain macros to necklace details, showing the whole range in one flow.