● Social media identity · 4 months

Gloss Cars

Gloss Cars is a new car detailing studio offering paint correction, ceramic coating, PPF and window film. My aim was for the brand to inspire the trust of an established studio from day one. From the March launch to June, I designed every Instagram post, story and reel within one visual system.

25posts

14stories

2reels

Client: Car detailing studio · Antalya
Period: Mar – Jun 2026
My role: Creative director, designer, video editor
Scope: Social media identityPhoto compositing & retouchingStory & carousel designReel editingAI image generation
Tools: Photoshop Illustrator Canva Premiere Pro After Effects Gemini Flow Veo
Links: Behance · Gloss Cars ↗

Project showcase35 pieces · Click to enlarge

Goal

Detailing is a service whose result you can see, and customers want to trust the craft before they hand over their car. A newly opened studio had to earn that trust through its image rather than its history. So my first goal was for the account to look like a showroom for high-end cars, not a local business page filled with stock templates.

Visual system

I limited the palette to deep black, chrome and electric blue, letting the light of the chrome diamond in the logo run through every design. Headlines pair a bold condensed typeface with a script accent, and a fixed band at the bottom of each post carries the contact details. That way PPF, ceramic coating and window-film posts read as parts of one brand when they sit side by side in the feed.

Compositing and storytelling

To turn abstract services into concrete images, I built every key visual as a Photoshop composite: a car served on a silver platter, window film seen through a thermal camera, PPF opening up layer by layer. Some scenes use car and studio images I generated with Gemini; light, reflections, retouching and typography were finished by hand. In service posts I kept the copy short so the image catches the eye first and the information is read second.

Reels

For the launch reel I combined stock detailing footage with studio-light shots I generated in Flow, cutting a 36-second promo. For Father's Day I cleaned up an AI-generated father-and-child road-trip scene with After Effects' content-aware fill and made a 15-second emotional film.