● Sample ad campaign · two reels

MOORBAG

MOORBAG is a brand making leather bags and accessories. In November and December 2025 I made a sample campaign to show the brand my approach: two reels built from phone photos of the product, three sample posts and a set of dark-studio scenes.

2reels

3sample posts

6studio scenes

Client: Leather bag brand
Period: Nov – Dec 2025
My role: Creative director, designer, video editor
Scope: Concept and scene designVirtual modelSample postsReel editing
Tools: Photoshop Canva Illustrator Premiere Pro After Effects Nano Banana Gemini Veo Flow

Project showcase13 pieces · Click to enlarge

Goal

The brand's navy leather tote was a strong product, but its phone photos showed it against an ordinary background. My aim was to position the bag as the daily companion of a confident woman working in the city, and to build a simple, strong quiet-luxury language.

The city

The first reel follows a model in a grey suit through rainy streets, a café and past a shop window. I generated the scenes with Nano Banana and reworked the bag's shape and leather texture in Photoshop in every frame so it stayed true to the product.

The dark studio

In the second reel I changed the language completely: deep navy shadows, rim light, a silhouette in haze and macro shots moving in on the leather. I wanted to show the same bag with the seriousness of a fashion-house campaign.

The edit

I turned the frames into image-to-video clips and cut both films in Premiere with music and a logo animation: the city film runs 28 seconds, the studio film 34.