FunWater
FunWater is an Antalya-based e-commerce brand selling SUP boards and water-sports gear on Trendyol, Hepsiburada and İdefix. The products were strong, but there were no images of them out on the water. I designed the desktop and mobile hero visuals for the website, and the wet-wipe sachet for a joint promotion with Giliğ Dondurma.
- Client
- SUP and water-sports e-commerce brand · Antalya
- Period
- Jun – Jul 2026
- My role
- Web visuals and packaging designer
- Scope
- Website hero visualsMobile adaptationsAI-assisted image productionPackaging design
- Tools
- Photoshop Illustrator Canva Gemini Flow
Goal
The hero area is the first thing visitors see on a website, and it sets the tone of the buying decision. My goal was to move beyond white-background packshots and show the boards where they are used, in the sun and on the sea. That way the product would sell as a summer experience rather than a piece of equipment.
Image production
I generated the base scenes with Gemini and Google Flow, and my main concern was keeping the floral, koi and tropical prints on the boards identical to the real products. Compositing, retouching, headline typography and logo placement I finished by hand in Photoshop. Each hero focuses on one product or collection message: the new season, custom designs, the KOI board and freedom at sea.
Mobile versions
Knowing that visitors coming from marketplaces and social media would often open the site on a phone, I rebuilt every hero for an 800 × 1200 px vertical frame. I reframed each scene to keep the boards and people at the centre and reset the headlines for vertical reading, so the product still reads at first glance on a phone.
Wet-wipe sachet · FunWater × Giliğ
For a joint promotion with Giliğ Dondurma, I designed both sides of a 110 × 140 mm wet-wipe sachet. The aim was to turn a small object passed from hand to hand on the beach and at the ice-cream shop into a touchpoint for both brands. The FunWater side carries an illustrated surfer, a QR code and the marketplace logos; the Giliğ side has an illustrated ice-cream truck on pink. I adapted the vector illustrations to each brand and delivered print-ready Illustrator files.
Everything produced13
Website · Desktop hero visuals
July 2026 · 06 piecesWebsite · Mobile hero visuals
July 2026 · 05 piecesWet-wipe sachet · FunWater × Giliğ
June 2026 · 02 piecesConsidering similar work for your brand?
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