● Logo · Brand identity

Insurance Sigorta

Insurance Sigorta is a newly founded insurance agency in Antalya. It wanted to enter a crowded market on a modest budget but with a strong presence. I designed the logo from scratch and turned it into a single identity system, from business cards and signage to mugs and T-shirts.

29logo alternatives

5applications

Client: Insurance agency · Antalya
Period: Apr – Jul 2025
My role: Creative director, logo and identity designer
Scope: Logo designBrand identityBusiness cardsSignageMerchandise
Tools: Illustrator Photoshop Canva

Project showcase08 pieces · Click to enlarge

Goal

In insurance people do not buy a product, they buy a promise. My goal was to fold trust, stability and protection into a single mark. I looked for an idea that would last for years rather than a passing trend; the brand had to be taken seriously at first glance in a crowded sector and look much bigger than a small agency.

Process: 29 alternatives

In Illustrator I drew 29 alternatives across umbrella, globe, shield and IS monogram directions. Every round asked the same question: does the mark read just as clearly on a business card, a sign and a profile picture? I dropped the sector's clichés such as the umbrella and moved towards a form that grows out of the letters themselves.

The mark: a pillar of support

In the final logo the I becomes a classical pillar and the S wraps around it. The pillar states the brand's promise to be an unshakeable support for its clients, while the fine globe grid around the monogram stands for full coverage and accessibility. I kept the palette short: a blue gradient from #1C7CB6 to #00B2E9 that suggests trust and technology, plus white. Headlines are set in Montserrat SemiBold.

Applications

I carried the identity to every point where clients meet the brand: a projecting square sign, a cork-based mug, a T-shirt, a leather keychain and a pen. I set them all on dark grounds so the blue glows and the brand reads with the same seriousness on every surface. The aim was for the agency to feel reliable not only on screen but in every object people hold.