● Social media · Reels · 4 months

Şefik Cüce

Şefik Cüce Özel Öğretim Kursu has been preparing 9th–12th graders and graduates for university in Antalya for 38 years. My goal was to keep that heritage while moving the brand into a contemporary language that speaks to today's students and parents. Between May and August 2026 I produced its social media content and reels.

19posts

2reels

Client: Tutoring centre with 38 years of history · Antalya
Period: May – Aug 2026
My role: Creative director, designer, video editor
Scope: Social media designCarousel & story designReel editingAI image & video production
Tools: Photoshop Illustrator Canva Premiere Pro After Effects Gemini Flow Veo

Project showcase30 pieces · Click to enlarge

Goal

The centre's strongest card was its 38 years of experience, but online that experience risked reading as a dated look. An education brand entering enrolment season has to persuade two audiences at once: parents looking for trust and students who want to see themselves. So I built the content in two layers; the visual side speaks to the student, the information side to the parent.

Visual system

I made the burgundy of the logo the lead colour and supported it with white and light-grey surfaces, a wavy line texture and rounded panels. Bold headlines, icon lists and a fixed address and contact band at the bottom of every post bring different messages, from course schedules and trial exam packages to exam results and the library, under one roof. I split longer explanations into carousels so the information never gets crammed into a single frame.

An AI cast of students

To give the brand faces without a photo shoot, I used Gemini to build a consistent cast of students wearing the centre's burgundy hoodies and grey polos. I placed these characters in scenes such as the library, the classroom and exam day, then finished composition, light and typography in Photoshop. In metaphor posts such as “Sadece Odaklan” (Just Focus), the same cast became a way to picture a student's goal.

Reels

In the 37-second reel explaining the Maarif Model I combined classroom scenes generated in Flow with kinetic typography, and for Eid al-Adha I made an animation of a sheep reading a book under a tree.