● Sample ad campaign · product film

Gökhan Talay

Gökhan Talay is a women's footwear brand making leather boots. In November 2025, starting from the brand's packshots on white, I made a 50-second product film set on city streets and in a dark studio. It began as a sample piece to show the brand my approach.

50second product film

14film scenes

1virtual model

Client: Women's boot and footwear brand
Period: November 2025
My role: Creative director, designer, video editor
Scope: Product film conceptVirtual modelScene designEditing and typography
Tools: Photoshop Canva Illustrator Premiere Pro After Effects Nano Banana Gemini Veo Flow

Project showcase19 pieces · Click to enlarge

Goal

With a technical product like a boot, customers want to see the material, the fit and the comfort, and a white background showed none of it. My aim was to place the product in the wardrobe of a woman on the move in the city, and to show its technical features inside a street-style story.

Virtual model and the street

I first designed the model who would be the face of the film and locked her face and full-length references; the camel coat and black outfit were chosen to bring the boot's silhouette forward. I generated the street scenes with Nano Banana and reworked the boot in every frame in Photoshop so it stayed true to the product.

Studio and information

The film moves between two worlds: rhythmic walking shots on busy streets, crosswalks and stone stairs, and dramatic product frames on a podium in a dark studio. In the studio part I gave features such as “Esneme ve darbelere karşı dayanıklı dış yapı” (an outer build that resists stretching and knocks) as short captions, so the film carries both mood and information.

The film

I turned the frames into video with Veo and cut the 50-second film in Premiere with music, rhythm and typography. It closes on the brand's logo over the model standing in the city.