Alfateks
Alfateks is a textile brand. In November 2025 I made a sample campaign to show the brand my approach: starting from a single phone photo of its purple coat hanging on the production floor, I turned it into a 19-second fashion film worn by one consistent virtual model.
- Client
- Textile brand
- Period
- Nov 2025
- My role
- Creative director, designer, video editor
- Scope
- Concept and scene designVirtual modelProduct fidelity and retouchingFashion film editing
- Tools
- Photoshop Canva Illustrator Premiere Pro After Effects Nano Banana Gemini Veo Flow
Goal
The only image I had was a phone photo of the coat on a mannequin on the production floor. My goal was to tell the same product in the language of a fashion brand’s campaign, while keeping the coat’s lilac tone, double-breasted collar, belt and buttons true to the product in every frame.
Virtual model
First I created a face and a full-length reference that suit the brand, so the same person appears in every scene and the campaign reads as one shoot rather than a mosaic of different models.
Scenes
I built simple, architectural frames in a grey studio, against a beige wall and on a white cube, and used movements such as a walk, a twirl and a close-up of the collar to show how the coat drapes and how the fabric looks. I generated the scenes with Nano Banana, corrected the coat’s colour, collar and buttons to match the product in Photoshop in every frame, then animated the frames with Veo.
The edit
I cut the clips into a 19-second fashion film with music, closing on the logo set over the collar close-up.
Everything produced12
Fashion film
November 2025 · 01 piecesScenes
November 2025 · 07 piecesStills from the film.
Virtual model
November 2025 · 02 piecesBefore / after
02 piecesThe brand’s phone photo first, then the frame from the film.
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